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Sitecore to Integrate Arke's Cross-Channel Engagement Tool into Leading Customer Experience Management Platform, Allowing Marketers to Target Customers More Precisely
SAN FRANCISCO, Feb. 20, 2014 /PRNewswire/ -- Sitecore, the global leader in customer experience management software, today announced that it has deepened its relationship with Arke Systems, a marketing technology firm, and has received full intellectual property rights to Arke's Cross-Channel Engagement (CCE) Tool. Sitecore will soon be integrating CCE into its experience platform which would allow Sitecore to extend its native analytics capabilities to third-party websites. With CCE, marketers can target customers even more precisely.
Today's consumer expects brands to provide engaging experiences, but marketers have struggled to present a connected experience across various websites and digital channels. Integrating Arke's module into the Sitecore Experience Platform will bring the power of Sitecore to any website regardless of what platform the site is built on and will provide Sitecore customers with industry-leading content management, personalization and digital marketing capabilities. This new integration will enable marketers to deliver even more personalized digital experiences that drive measurable business results.
"We are excited to deepen our relationship with Sitecore and look forward to incorporating our technology into Sitecore's industry-leading experience platform," stated Eric Stoll, president, Arke Systems. "The new solution will empower marketers to deliver more connected and compelling multi-channel digital experiences that will drive better business results. Our customers are very eager to leverage this new technology."
"Sitecore partners with a powerful mix of marketing and technology companies, which has enabled us to provide tremendous value to our customers," said Darren Guarnaccia, chief strategy officer, Sitecore. "Arke's technology enables our users to bring all of the power of Sitecore's analytics to any digital channel, regardless of the platform the site is built on. This technology will provide marketers with a complete picture of individual customers, built on data collected from all of their owned channels. We're excited to partner with Arke to empower marketers to own the experience in even more places."
As a result of this integration, Arke will become the first partner to join Sitecore's Product Steering Committee. This year, three Arke employees have been recognized as Sitecore MVPs for their exceptional contributions to the Sitecore community. The company has been a member of the Sitecore Partner Specialization Program since 2012 for its specialization in customer relationship management and customer engagement platform.
Sitecore is the global leader in customer experience management software. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue. With Sitecore's experience platform, marketers can own the experience™ of every customer that engages with their brand, across every channel. More than 3,500 of the world's leading brands – including American Express, Carnival Cruise Lines, easyJet, and Heineken – trust Sitecore to help them deliver the meaningful interactions that win customers for life.
About Arke Systems:
Arke is a first of its kind Marketing Technology Consultancy, focused on the implementation and operation of marketing related technology platforms. Arke works closely with enterprises and their agencies to make sure that the right technology is integrated the right way, to deliver the right results. Arke's Marketing Technology Alignment (MTA) methodology around how CMS, CRM, Email, Social and Analytic platforms integrate is the first of its kind and provides a blueprint of best practices for organizations.
PR Manager, Sitecore
Marketing Manager, Arke
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