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SOURCE 5W Public Relations
The RTD Iced Coffee Beverage Brings on New Partners for Brand Expansion
NEW YORK, Feb. 3, 2014 /PRNewswire/ -- RealBeanz™, a ready-to-drink, gourmet iced coffee combining premium-brewed beans with nutrient enhanced flavors, has hired 5W Public Relations, one of the 25 largest independent public relations firms, and New York City-based advertising agency JWALK, as agencies of record in their respective disciplines following competitive reviews. These new partnerships reflect RealBeanz™ growth and focus on building recognition among consumers and within the beverage industry.
Established in 2010, RealBeanz™ is an iced coffee beverage that is available in seven different flavors and offers consumers a unique new take on traditional iced coffee. As consumers look for beverages that do more than just satisfy their taste buds, RealBeanz™ aims to please even the healthiest of lifestyles, as it's made with premium coffee beans, 100 percent wholesome ingredients and is induced with vitamins and energy-infused herbs.
"As we head into a new year, RealBeanz™ is eager to expand our distribution, customer base and overall brand awareness within the RTD beverage industry," says Serge Freund, President of RealBeanz™. "With two influential agencies assisting in this exciting expansion, we are looking forward to increasing our successes and exceeding the industry's expectations."
"We are thrilled to be working with RealBeanz™ during this exciting critical growth period for the brand," said Ronn Torossian, CEO, 5W Public Relations. "With our widespread knowledge and experience in the beverage industry, we look forward to building up the brand's awareness and delivering effective results for RealBeanz™."
Doug Jacob, JWALK CEO, said, "RealBeanz™ is a dynamic company that's clearly appealing to a previously unmet consumer desire. It's the type of client brand we love, one evolving from an organic, word-of-mouth appeal. We know how to build brands from the ground up, in categories from fashion to spirits and beverage to hospitality. We're thrilled to be onboard."
In its new capacity, JWALK is responsible for brand strategy, brand planning and creative across multiple mediums, including experiential, digital, and social. The agency will also create in-store, marketing and sales collateral.
Founded in 2010 in Brooklyn, New York, RealBeanz is a ready-to-drink gourmet iced coffee company combining premium-brewed beans and reduced-fat milk (rSBT free) with functional ingredients such as vitamins and herbs. Currently available in seven flavors and personalities – Cappuccino/Energize, Caramel/Focus, Vanilla Nut/Relax, Mocha/Resist, Diet Cappuccino/Trim & Fit, Cappuccino with Coconut Water/Refresh and Dark Roast with Coconut Water/Refresh. Each variety aims to satisfy health-conscious consumers without the extra calories while helping to enhance their lifestyles. For more information, please visit www.realbeanz.com, "like" RealBeanz on Facebook www.facebook.com/realbeanz and follow on Twitter @RealBeanz.
ABOUT JWALK (www.jwalkny.com):
JWALK makes brands culturally relevant through storytelling with intent. As an agency of creatives, designers, technologists, entrepreneurs, influencers and inventors, we understand what it takes to build businesses. We make brands part of culture -- loved by consumers, envied by the competition. Since 2008, we've helped these brands including bebe, Bare Escentuals, Charming Charlie, Cosmopolitan Hotels, Deleon Tequila, Health Warrior, Lacoste, L'Oreal and PepsiCo. Follow us at http://www.facebook.com/JWalkNY.
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