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COPENHAGEN, Denmark, March 20, 2013 /PRNewswire/ --
A simple, intuitive and fast way to control the ever growing range of digital content being produced has been launched by Agnitio, the leaders in pull marketing for the pharmaceutical industry.
Rainmaker One is a service-based solution that can be tailored to the specific needs of pharmaceutical companies. Providing typical App features while removing the complexity of managing independent Apps, it also offers the scalability to support the implementation of a full pull marketing roll out to achieve multi-channel, rich data capture.
"With the benefits of content update and re-use functionality, Rainmaker One is a highly flexible way to manage, administer, publish and retire content," says Eyal Steinitz, Chief Operating Officer of Agnitio. "A traditional App approach tends to end with the production of a huge amount of unrelated content which can be both costly and extremely difficult to control.
"Rainmaker One ensures greater reuse of content across channels, simplifies the technical and IT resource around distribution, and makes sharing between agencies and customers easy. It also negates the need to have an internal App store and MDM to manage users and content."
Agnitio's new offering also empowers pharma marketeers, giving them the autonomy to internally review, approve, publish, update and retire content without involvement from IT or other departments.
Rainmaker One is an edited version of the new Agnitio Rainmaker software suite which is set to launch in June. An updated version of Agnitio's current offering, which has been developed over many years, the Rainmaker suite is easy to install and integrates with a range of existing systems, allowing for true individualisation of customer communications.
Customers choosing Rainmaker One will receive full training and 24 hour support from skilled Agnitio operatives in multiple languages.
Agnitio helps pharmaceutical and medical device companies generate effective relationships with medical professionals through its leading pull marketing software and services. Already implemented in more than 45 countries and 25 languages, it is used by major pharmaceutical and medical device companies including: GSK, MSD, Novartis, Roche, Bayer and Takeda.
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