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SOURCE CHINA CONNECT
PARIS, February 21, 2013 /PRNewswire/ --
Nouveaux speakers: McKinsey&Company, Sopexa Group, a-PEER…
Sopexa Group, Sponsor de China Connect
China Connect (http://www.chinaconnect.fr) is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile, in Europe.
2013 Theme : «Leverage Consumer Engagement Across Tiers»
"Reaching scale" (manage national distribution, from Top Tiers to Lower Tiers) is as much a strategic stake as a challenge for brands, that impacts their whole mix
The objective of this 3RD edition is to better identify the diversity of consumers on/off line expectations, behaviors and spending habits, and take the pulse of the best levers, new challenges and opportunities, to seduce and sell to Chinese customers, from brand-addicts to more conservative, functional-driven ones.
Confirmed Speakers : http://www.chinaconnect.fr/2013-speakers/
CHINA CONNECT gathers Luxury, Cosmetics, Fashion, as well as Consumer Goods, Automotive, Media, Communication players...
Location : Elysées Biarritz, 22-24 rue Quentin Bauchart - 75008 Paris
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